I was proud to see my article in the premier issue of Tomorrow's Mortgage Executive, the new publication of the Progress in Lending Association. In my article I said some things that might be tough for many traditional mortgage loan originators to hear. The truth can be hard to take, sometimes.
Everyone who wants to succeed in this new world has to come to the realization that there is a profound shift going on that points to the need for everyone to focus on offering the best consumer experience possible. I wrote those words in my article and I stand by them. Sadly, this is not traditionally how the mortgage lending business has operated.
There is a reason why our customer satisfaction scores are always one step above (or below) the Department of Motor Vehicle's rating. The good news is that modern enterprise lending systems can change all of that, if lenders embrace them.
Check out my article. It's available online. I would love to get your feedback here.
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